OVERVIEW:

For prospective students, the Watkins College of Art sought a viewbook and lookbook to showcase their program and caliber of student work. The viewbook utilizes paper texture, process sketches, unique and personalized headline treatments, and intentional layout design to bring to life the creative energy and collaborative spirit of the college. The Lookbook utilizes student process sketches in its enclosure. Each program has a tri-fold sheet showing off student work.