OVERVIEW:

Belmont University rolls out a new admissions look every 3-4 years. The admissions cycle includes print pieces such as the senior and junior viewbooks, admitted student packets, visit folders, handouts, postcards, and more. I created a high-energy, reminiscent, vintage concept based on research showing that Gen Z, our target audience, has a love for nostalgia and a longing for simpler times.

This concept uses modern vintage-style photography, large personable type, and playful colors, patterns, and textures. It has a tasteful, energetic feel, suggestive of a beloved sitcom.